In a celebration of innovation, leadership, and excellence in the financial industry, Dr. Jaslyin Qiyu has been honored with the prestigious Excellence in Finance Leaders Award at the FiNext Awards & Conference. This recognition highlights her remarkable contributions to marketing transformation, brand development, and customer experience management within the finance sector. A Trailblazer in Financial Marketing With over 20 years of experience in B2B and B2C branding, marketing, and communications, Dr. Jaslyin has played a pivotal role in shaping the marketing landscape for global financial institutions. Her expertise in brand development, multi-channel performance marketing, and customer engagement optimization has helped leading firms like Citibank, EY, JLL, Kantar, Credit Suisse, and State Street achieve unparalleled growth and visibility. As a strategic leader, Dr. Jaslyin has spearheaded marketing transformations, built high-performing regional teams across Asia Pacific, and developed go-to-market strategies that deliver measurable results. Her data-driven approach and passion for customer insights have set new benchmarks in the industry. Recognition of Excellence The FiNext Awards & Conference recognizes industry leaders who have demonstrated exceptional vision, leadership, and innovation in finance. Dr. Jaslyin’s ability to integrate data, insights, and digital transformation into impactful marketing strategies made her a standout recipient for the Excellence in Finance Leaders Award. Her unwavering commitment to helping businesses understand their customers’ needs and craft value-driven solutions has not only elevated financial marketing but has also reshaped the way organizations approach branding and client engagement. A Vision for the Future Beyond her corporate achievements, Dr. Jaslyin actively consults organizations on marketing transformation, brand positioning, content strategy, and customer experience enhancement. Her passion for mentoring aspiring marketers reflects her dedication to shaping the next generation of marketing leaders. Receiving this accolade at FiNext Awards further solidifies Dr. Jaslyin Qiyu’s position as a thought leader in the industry. Her continuous drive for excellence, innovation, and impact ensures that she will keep redefining the future of marketing and communications in the financial sector. Congratulations to Dr. Jaslyin Qiyu on this well-deserved recognition at FiNext Awards & Conference!