Cyrielle Chiron

She has an extensive international career in research and consultancy working for agencies such as OMD and AMRB (Dubai), Millward Brown (Colombia), CoreData (Australia and the Philippines) and Euro RSCG (France), with over 10 years’ experience in successful multi-country strategic projects across industries, with a specific focus on financial services.
She has two BBAs in International Business (Helia & Rouen Business School), and a Master’s Degree, MSc International Marketing & Communication Management (Ecole supérieure de Commerce de Toulouse).
Areas of Expertise
Retail banking
SME banking
Consumer payments
Commercial banking
Commercial payments
Consumer trends
Digital commerce
Syndicated and customized projects
About RFi Group
RFi Group is a global financial service strategic insights partner. It specializes in evidence-based insight generation and business decision support for the world’s leading financial service providers. Its aim is to combine global intelligence and local knowledge to provide insightful, valuable and actionable recommendations, with a core focus on the provision of exceptional client service.

Session: Future of Payments
TIme: 1:40 PM
Date: Thursday, October 25
The payments industry is going through a period of unprecedented changes – the proliferation of in-app payments, real-time or faster payments etc. Leveraging the latest RFI Group global research conducted among 10,000 consumers in 10 countries, this session sheds light on what trends we should be looking out for and what is driving the industry. It will also provide a perspective on how North America compares to other key markets.
Key areas covered:
Payments usage trends
Appetite for FinTech & new digital payments
Reactions to a new banking system

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