Rowland Hirst is a seasoned professional with a passion for helping product teams strengthen their customer relationships using behavioral analytics. As the President at Relate Research and Technology Co, he leads efforts to enhance client experiences through trustworthiness and meaningful connections.
With a background rooted in financial services, Rowland brings a wealth of experience in building and nurturing strong client relationships. Throughout his career, he has worked closely with partners, stakeholders, and senior management in leading companies and fund managers globally. His dedication to fostering exceptional customer relationships stems from his belief that happy customers are key drivers of significant business growth.
At Relate Research and Technology Co, Rowland plays a pivotal role in providing firms worldwide with a unique research and technology platform designed to bolster human connections based on objective metrics that truly matter to stakeholders. By offering functionality akin to established platforms like Gong and Salesforce, along with innovative features, Relate stands out as a powerful tool for teams prioritizing trust in their operations.
Rowland emphasizes the importance of measuring trustworthiness in client relationships, highlighting the inadequacy of traditional metrics like email open rates for assessing overall customer satisfaction. He echoes Peter Drucker’s famous quote, “If you can’t measure it, you can’t improve it,” underscoring the need for data-driven insights to drive tangible improvements in customer relationships.
Those who partner with Rowland and Relate Research and Technology Co can expect a deep commitment to helping them better measure and enhance their customer relationships. Through personalized demos and innovative solutions tailored to individual needs, Rowland aims to empower teams to achieve increased productivity growth by fostering trust and meaningful connections with their customers.
To learn more about Rowland’s work at Relate Research and Technology Co and explore how he can assist in elevating your customer relationships, reach out to him through email at [email protected] or book a demo through Calendly. Additionally, you can watch a short explainer video on Relate’s offerings via the provided link.
Forum 360
Active management of funds and listed companies is a human value proposition best delivered in person. Fund managers that focus on building trust raise up to four times the amount of capital compared to those who just focus on performance*. At Forum 360, we are dedicated to improving engagement between stakeholders and the managers of their capital using simple, secure and effective solutions while yielding net reductions in carbon footprint for our clients. Further, we have changed the game on measuring engagement in absolute terms and relative to the peer group. As an added service we will soon launch a pro-transparency, pro-governance, simple-to-use meeting place where active managers of funds and listed companies, advisors and potential investors come to meet.
*Chestnut Advisory Group: Your Performance Doesn’t Really Matter (2014)